Old Swissair graphical advertisment

While the first half of the 20st century mostly was lead by opulent advertisement design, this old Swissair ad seems to break the trend and looks very reduced and graphical. In my opinion it tries to capture attention by being off-trend. Nevertheless, with its formal lines and the construction drawing overlay it’s a pleasure for the graphic designer’s eye.

Quelle: Swissair | Communication design | Pinterest

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